Regisseur Rahul Dholakias anfängliche Gelächter-induzierende Idee, Shah Rukh Khan in 'Raees' zu werfen, gewann schließlich Traktion mit Produzent Farhan Akhtar. Director Rahul Dholakia's initial laughter-inducing idea to cast Shah Rukh Khan in 'Raees' eventually gained traction with producer Farhan Akhtar.