TBWA\Sydney nennt Matt Keon als neuen Chief Creative Officer, um Kreativität und Profite zu steigern. TBWA\Sydney names Matt Keon as new Chief Creative Officer to boost creativity and profits.

TBWA\Sydney ernannte Matt Keon zum neuen Chief Creative Officer und rundete sein Führungsteam ab, zu dem Geschäftsführer Elektra O'Malley und Chief Strategy Officer Michael Hogg gehören. TBWA\Sydney appointed Matt Keon as its new Chief Creative Officer, rounding out its leadership team, which includes Managing Director Elektra O'Malley and Chief Strategy Officer Michael Hogg. Keon, mit einem reichen Hintergrund bei Agenturen wie BMF Australien und Saatchi & Saatchi Singapur, zielt darauf ab, innovative Ideen und signifikante Renditen in die Agentur zu bringen. Keon, with a rich background at agencies like BMF Australia and Saatchi & Saatchi Singapore, aims to bring innovative ideas and significant returns to the agency.